ZERO
has it's own value
3-layer incense dhoops — three fragrances unfolding in one slow-burning cone. Made for those who understand that value doesn't shout. It stays.
About
Our story
Fifty years of fragrance craft
K. Shunmugasamy Nadar Firm was established in 1976 with a rich legacy in manufacturing natural fragrance products. What began as a cottage industry in Virudhunagar has grown into one of India's trusted manufacturers of incense products.
Building on decades of expertise, the firm created its modern brands — combining traditional knowledge with modern fragrance technology, and a commitment to quality, sustainability and customer satisfaction that brings freshness and positivity into everyday life.
The journey
From Cottage to Craft House
1976
Lotus Sambrani was founded
A journey of crafting traditional dhoop begins.
2020
Breathe New takes shape
Breathe New brings a modern approach to home fragrance, combining natural ingredients with innovative air-freshening solutions.
2025
ZERO enters the journey
ZERO marks the next chapter with innovative, Modern Incense solutions designed for today’s lifestyle.
OUR BRANDS
Three Names, One Craft
Shop Zero
Breathe New
freshness beyond fragrance
A new generation of air fresheners for homes, offices, vehicles and sacred spaces — nature, craftsmanship and modern technology in every pack.
Why us
What Makes Us Different?
Nearly 50 Years' Experience
Trusted craftsmanship built over generations.
Nature First
Inspired by flowers, roots, herbs and natural ingredients.
Eco-Friendly Philosophy
Sustainable packaging and responsible product design.
Continuous Innovation
Dedicated R&D introducing unique fragrance concepts.
Skilled Manufacturing Team
Experienced professionals ensuring premium quality.
Customer Focused
Designed for modern lifestyles with long-lasting freshness.
